We understand all of the technical and creative challenges that you face to deliver Digital initiatives.
Our experience shows that digital brands can positively change people's lives and innovate faster than the competition. They achieve this by analysing every conversation to understand their audience and gain customer intelligence, by operating more and more as data-driven businesses, and by delivering compelling and personalised experiences, in realtime, across every channel. And it is with no doubts that today’s ‘customer experience’ ultimately describes how we interact and relate to a brand through in-store, online, on mobile, through social networks, and in broad terms, through the brand’s overall creative campaign work.
That is why, over the years, we have developed strong expertise in Customer Experience, Content Marketing, Ecommerce and Big Data, underpinned by long-lasting partnerships with leading industry product vendors and wrapped within a dedicated business unit that now encompasses all technology, media and marketing capabilities that enable us to deliver full digital transformation programs and service excellence for our clients.
Technology is in our DNA and is the glue that holds it all together. Combining the best of IT skills and industry-standard software and application delivery capabilities, our digital technology practice enables the delivery of a broad range of IT solutions.
Media is our growing offering and is a blend of creative and content capabilities, extending our technology offering with a focus on media distribution through the addition of editorialist and artistic skills to create the best user experience and personalised digital campaigns for our customers. Our methodology ensures the user experience and solution delivery streams are aligned, with an approach underpinned by a customer-first view that enables us to focus on what is essential and eliminate duplication of effort and the need for re-work between the UX and technology phases, thus increasing solution capability and reducing overall cost.
Marketing is a combination of technology and media capabilities put together to enable the delivery of complex digital transformation programs, initiatives, and marketing and advertising activities delivered through digital channels such as search engines, websites, social media, email etc.